April showers bring May flowers…and Pastels, six freshly minted OPI SoftShades 2016. Softly shaded, seriously opaque and knockout gorgeous, these pastels are unmistakably there. Pale lilac, yellow and green redefine cool, while creamy white makes an indelible impression. Baby peach and blue have never looked more grown up. All are demure with a bit of an edge, and über chic. “Inspired by the spring 2016 runways, we offer a fashion-forward interpretation of the pastel palette,” said Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “Instead of the expected sheer and muted look, we’ve chosen a finish that adds a ‘mod’ element to our shades without diminishing their refinement.” Continue reading →
The world’s number one salon nail lacquer brand has gone positively mad.
OPI is celebrating the May 2016 release of Disney Alice Through The Looking Glass with a new Brights collection inspired by the film’s mad, crazy, wonderful characters and their latest adventures. The story takes Alice back to the whimsical world of Wonderland, where she time travels to save the Mad Hatter, who is not himself. Continue reading →
“She’s a global symbol of friendship and fun. She made cuteness a culture in Japan and a fashion imperative everywhere. Hello Kitty® is a pop icon with fans ranging from four to forever, and she is OPI’s newest muse.
Hello Kitty by OPI celebrates all things happy, cute, colorful and sweet with 12 limited-edition nail lacquers and matching GelColor shades. “Hello Kitty generates happiness in a way that really resonates here at OPI, because we are seeking to do the same thing with color as our medium,” says Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador.
“We wanted to infuse this collection with all the charm and playfulness of its namesake,” adds Weiss-Fischmann, “Together with their names, these lacquers capture Hello Kitty’s world to perfection, and of course, many of the colors also echo runway trends we’ve seen for 2016. Think delicious pinks, punchy primaries, pearly white and licorice black.”
Indeed, OPI and Hello Kitty enthusiasts will face a candy store dilemma – which to choose from among Hello Kitty by OPI sweet and glittering pinks, bright reds, shimmering white shades, and more, for a limited time.”